I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. And how I go about doing it goes something like this...
I'll find a headline I like, wherever it may be, and then I don't copy it word for word, instead I'll use a "fill in the blank" approach. That way I get a generic headline that I can apply to almost any business.
For example, I find a headline I like that goes something like this:
"Give Me 5 Minutes And I'll Show You How To Put An Extra $1000 Into Your Pocket!"
In my swap file I would write it down using a "fill in the blank" approach:
"Give Me _____ And I'll _____!"
I could now take this generic headline and apply it to almost any business...
Car insurance for example:
"Give Me 60 Seconds And I'll Show You How To Slash Your Car Insurance Cost In Half Every Single Month!"
Do you follow me...?
You don't want to steal any headline word for word. That would be a bad thing. But you can recycle headlines by using a "fill in the blank" approach, and then applying that to whatever business you may be are a part of.
I mean gee... why reinvent the wheel? There are a ton of great headlines out there already!
Here's another example:
"Great New Discovery Kills Kitchen Odors Quick... Makes Indoor Air Country Fresh!
In my swap file I would write it down using a fill in the blank approach:
"Great New _____ .... Makes _____!"
I could now take this generic headline and apply it to almost any business...
Weight loss for example:
"Great New Diet Pill Burns Unwanted Fat... Makes Dieting Easy!"
So the moral of the story is... The next time you come across a headline that grabs your attention, don't just stare at it! Write it down in your swap file using a fill in the blank approach.
And over time, the next thing you know, you'll have so many fill in the blank generic headlines to choose from in your swap file....
You'll never be stuck for a headline to write ever again!
