Write Right - Brian Grinonneau The rich and colorful descriptors flowing from your deft digits on a seasoned keyboard will tantalize and transform your rapt audience. What? ! That line may be too flowery but does show how important it is to write advertising copy that demands to be noticed. Writing Marketing Copy That Sells - Charlie Cook When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. The Importance of A Website Copywriter - Niall Cinneide A website copywriter has several jobs. They will need to provide the information, the words, and the persuasive text that is used within any site that is visited. For many individuals, this means that they will need to know the products, understand the site owner’s needs, and to be able to draw customers into the site by providing interesting and informative information. The Billionaire Writer's Secret - Steven Barnes During a career spanning twenty-five years of novel, film, and television work, I've two major tools most valuable: the yogic “chakras” for characterization, and Joseph Campbell’s model of the Hero’s Journey for plot structure. The Lost Art of Hand Writing - Ieuan Dolby For a couple of years now I have used a computer for everything from writing articles, to communicate, to playing games and to printing addresses onto envelopes. My laptop is never far away, it is usually by my side or on my knees, and the furthest it ever gets from my side is when I am on the toilet or in the swimming pool. How to Write B2B Ads That Catch Customers - Steve Koons Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? Eight Ways To Write Better Instantly - Rix Quinn Is it possible to improve your writing instantly? The answer, happily, is “yes. ”While researching a book on famous speeches and essays, I found eight easily correctable mistakes writers often make. Four Useful Lies About Writing - Steven Barnes Most writing “experts” favor a particular way of looking at plot, and will adhere to it for years or an entire career. That’s all well and good, but its important to realize that any way of modeling story is just that—a model, not the depths and living essence of story itself. Book Review: The Sound of Paper - Catherine Franz She splits her year between New York City and Arizona. Ihave been a fan since her first book and especially enjoyed"The Artist Way. " I like to believe that I was one of thefirst to devour it page by page, exercise by exercise. The Naked Truth About Writing - Ed Williams I know ya’ll are gonna think I’m pulling your legs, but I swear on a stack of BTO CDs that I received the following email just a couple of days ago. .. .Ed,I just wanted to drop you a quick note and tell you how much I enjoy reading your various writings. |